In short, WEBA's advertisers have the benefit of a expanding network, without putting any extra efforts in networking.
To say the least, I am impressed by WEBA, the reason for me to join their team.
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It's mind blowing, at just SGD $1.50 a week, any merchant would receive a free site with free design, free hosting, & 2 web pages to display/promote their business, products or service.
Besides merchants & businesses, individuals too would find WEBA as a useful sales tool, to sell their second-hand/redundant stuff. Alternatively he may even run a small business without setting up the traditional shop with costly overheads. To top it all, WEBA would be his sales person, around the clock, with no need for a monthly pay nor CPF!!